As Aviation Business Development Executive for Aruba Airport Authority N.V. (AAA) and in her previous role as Air Service Development Manager, Jo-Anne Meaux-Arends was instrumental in the key strategic approach of diversification of the airline business model with both legacy and low-cost carriers, expanding AAA’s portfolio from 15+ airlines to 25+ airlines, developing new routes in North America, and welcoming new airlines from Latin America, the Caribbean, and Europe over the past decade.
In her diverse role as Aviation Business Development Executive, Jo-Anne sets and executes AAA’s aviation business development and global network strategy, seamlessly navigating a complex variety of responsibilities, including all airline marketing, B2B and B2C passenger marketing, market analysis, and research and development of all aviation business related ventures, while also overseeing route planning, traffic forecasting, airline strategy, brand development, and positioning.
Jo-Anne’s communication skills bring a trusted voice to cultivating relationships with strategic partners globally, locally, and within her leadership role at AAA. She chairs Aruba’s Airlift Committee on behalf of AAA along with key stakeholders that include the Ministry of Tourism, Aruba Tourism Authority, Aruba Hotel & Tourism Association, and the Department of Civil Aviation Aruba.
Jo-Anne’s 12+ years of air service development experience is backed by a foundation of a Bachelors’ degree with a major in International Marketing Management from the HES Business School in Rotterdam, The Netherlands. In March 2018, she obtained her IATA Airport Strategic Management diploma with distinction. Aruba Airport’s commendable marketing efforts have been recognized by Routes with numerous nominations and awards over consecutive years. We welcome Jo-Anne’s knowledge and perspective as she moderates the Local Airline Panel—Connectivity and the Future.
The Dutch Caribbean Cooperation of Airports (DCCA) is organizing the 1stInternational Sustainable Air Transportation event called “A Flight To The Future” in Aruba in November 2022. A one-week event filled with presentations, panel discussion, masterclasses and test flight demonstrations with the Pipistrel Velis Electro, the first certified electric aircraft, all with the purpose of sharing knowledge, creating dialogue on the future of aviation and on interisland connectivity in the Dutch Caribbean.